New Delhi, India · Est. 2017
Every electionis won boothby booth.We map it first.
A cross-party political consultancy running strategy, data and ground command for campaigns across India — one constituency, one booth at a time.
What We Do
Six disciplines, one war room.
No hand-offs, no silos. Strategy, ground, digital, research, media and data operate as a single integrated command — accountable to one number: the result.
Campaign Strategy
Candidate positioning, manifesto architecture and constituency segmentation built on hard numbers, not hunches.
- Candidate positioning
- Manifesto development
- Constituency segmentation
Ground Operations
War rooms, booth-level teams and poll-day command running on the Shakti Pyramid and Panna Pramukh network.
- War room setup
- Booth-level teams
- Poll-day operations
Survey & Research
Baseline and tracking research, opinion and exit polls, voter segmentation mapped down to the booth.
- Baseline & tracking
- Opinion & exit polls
- Booth-level mapping
Digital & Influencer
WhatsApp systems, paid social and influencer marketing — powered by our affiliated Nexus Influence Lab.
- WhatsApp campaign systems
- Paid social & ads
- Influencer marketing
PR & Media
Media relations, speech and message development, and positioning strategy that survives a news cycle.
- Media relations
- Speech & messaging
- Positioning strategy
Data & Analytics
Booth-level dashboards, swing analysis, Zone A/B/C/D classification and coalition arithmetic.
- Booth-level dashboards
- Swing analysis
- Coalition arithmetic
Our Process
From research to results, in six phases.
The Method
Every campaign we run moves through the same disciplined sequence. Skipping a phase is how elections are lost.
Research
We enter the field before the story does — baseline surveys, historical booth data and ground listening posts establish the true state of the constituency.
Planning
Findings become a plan. Targets, timelines and resource maps are drawn booth by booth so every rupee and volunteer hour is accounted for.
Strategy
Positioning, message and coalition arithmetic converge into a single strategy the candidate can carry into every conversation.
Execution
War rooms light up. Ground teams, digital systems and media move in lockstep from a single command structure.
Monitoring
Live dashboards track sentiment, coverage and turnout signals — course corrections happen in hours, not weeks.
Victory
Poll-day operations convert months of groundwork into counted votes. We manage the last mile to the result.
Track Record
Eight years, nine states, cross-party.
We have run war rooms for parties across the spectrum. We are hired for method, not allegiance — and the numbers travel with us from one election to the next.
Ground Reality
Where strategy meets the street.
Parties & alliances served
Frameworks We Run On
Booth-Level A/B/C/D Classification
Every booth is graded by winnability so resources chase votes, not vanity.
Vote-Bloc Coalition Mapping
We model community arithmetic to build alliances that actually add up.
Shakti Pyramid Structure
A layered command chain from state lead to street-level worker.
Panna Pramukh Voter Contact
One volunteer per voter page — the highest-resolution ground contact model in Indian elections.
Who We Are
The war room behind the war room.
A small, senior team that has sat in the command chair on both sides of a result — and prefers to be on the winning one.
Raj Abhishek
Director & Co-Founder
Leads constituency strategy and ground command across nine states. Believes elections are logistics problems dressed as ideological ones.
Amardeep Singh
Co-Founder & Chief Strategist
Architect of the Zone A/B/C/D model. Turns raw booth data into the coalition arithmetic that wins seats.
Why Clients Return
“They walked in with a map of every booth in the constituency before we had finished introductions. By poll day, nothing surprised us.”— Campaign Manager — State Assembly Election (composite of client feedback)
Genuinely cross-party
We are hired for results, not loyalty. Our methods are politically agnostic.
Data before opinion
Every recommendation is traceable to a number, a booth and a bloc.
One team, six disciplines
Strategy, ground, digital, PR, research and data under one war-room roof.
Ready to run the smartest room in the constituency?
Book a Consultation
Map your constituency before the opposition does.
Tell us about the seat, the timeline and the ask. We respond to every serious inquiry within one working day.